Peter Renton: We have a special guest on today’s show, I am delighted to welcome the CEO and Co-Founder of Credit Karma, Ken Lin. We also focus on customer acquisition costs and just how a company may go about lowering that each one important number. Ken introduces us to your concept of autonomous finance which I find particularly fascinating. We speak about international expansion, we focus on the recent acquisition they did and many more. It was an appealing interview, we imagine you enjoy the show.
Welcome to your podcast, Ken! Ken Lin: Great being here. Peter: Okay, so I’d want to get this thing started through providing the listeners some background about yourself. Obviously, Credit Karma’s quite a high profile company, however, not everyone will know about your background so inform us a little bit by what you did before you decide to started Credit Karma. Peter: Right, right. So then let’s just speak about that. What have you see….you said you worked Prosper, what have you see was missing, the fact that was the idea that led someone to start Credit Karma?
What was almost the tipping point for you personally? Ken: Oh, gosh (laughs), I always forget a small amount about the big progress once you look at it using a day-to-day basis because we’ve been achieving this for about 11 years. Another meaningful amount of our users really needed and were seeking independent advisors inside space from the sense that banks are wonderful about sharing a few, but they’re always going to market their own products. So we found the confluence these two items being the true secret driver of adoption and re-engagement after some time.
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